Optometry's Leadership Platform for Clinical Innovation
Advancing Eye Care
Through Innovation
& Leadership
Vanguard Optometric Society connects industry teams with top-tier optometric leaders for structured advisory engagement and market-shaping dialogue.
Why the vanguard optometric society Exists
The Optometry Landscape Is Evolving
New diagnostic and treatment technologies are moving quickly. Companies need meaningful access to experienced clinicians who can pressure-test ideas before the market does.
The Gap
Many companies struggle to access the right thought leaders in optometry for meaningful, actionable feedback.
The Solution
VOS provides structured, high-value engagement with top-tier optometric leaders — enabling companies to gain insight, build relationships, and shape the market.
Increasing complexity in patient care demands faster adoption of new diagnostic and treatment technologies.
Competitive pressure makes clinical excellence and innovation more important for differentiation.
Industry-clinician collaboration is critical to the adoption of new products and technologies.
Who We Are
Mission & Role in the Industry
The Vanguard Optometric Society (VOS) unites forward-thinking optometrists committed to advancing patient care through innovation, evidence-based practice, and collaborative leadership.
Innovation
A bridge between clinical expertise and industry innovation.
Leadership
A trusted platform for market-shaping dialogue.
Collaboration
A hub for peer-to-peer mentorship & clinical advancement.
Decades in practice. Years of insight. One room.
Decades in practice. One room.
Focused access to the right clinical voices.
Designed for
Maximum Impact
Structured for maximum impact, a distraction-free session with carefully selected optometric leaders, built around your product questions.
2-hour dedicated time block with your company — no distractions, no competing agendas.
1–2 hours of pre-work so advisors arrive informed and ready to provide targeted insights.
Scheduled to optimize attendance and focus.
Insight: Companies routinely leave a single forum with sharper messaging, a validated go-to-market angle, or a new clinical use case they hadn't considered.
Partner Value
Turn Expert Dialogue Into Market Advantage
VOS engagements are designed to give partners practical, unfiltered clinical perspective while building durable relationships across optometry.
Strategic Influence & Networking
Align dialogue with emerging tech and position your team inside the conversations shaping optometry.
Thought Leadership & Brand Elevation
Create opportunities for content, webinars, conference visibility, and trusted clinical association.
Collaborative Engagement
Explore research, product trials, education, and evidence that can support commercial and clinical teams.
Market Insights & Trends
Hear unfiltered feedback on products and messaging, and surface unmet clinical needs earlier.
why work with us
Built Around
Clinical Credibility
01
Collaboration over competition
Shared knowledge accelerates adoption.
02
Science-driven practice
Credibility grows with evidence-based alignment.
03
Patient-centric innovation
Technologies succeed when they improve outcomes.
04
Advocacy & leadership
Influence can expand access & move the profession forward.
05
Lifelong learning
Continual education strengthens trust.
vanguard optometric society Advisors
Experienced Voices From Across Optometry
A distinguished group of optometric leaders and strategic expertise brought together for focused, high-value industry engagement.
Specialties spanning glaucoma, dry eye disease, contact lenses, retina/AMD, and general ophthalmic innovation.
Ocular surface and specialty contact lens expert and practice owner who brings real-world practice management and a national speaking profile.
Dr. Mile Brujic
OD, FAAO
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Glaucoma authority at Illinois College of Optometry who brings OCT imaging, technology and data science expertise.
Dr. Michael Chaglasian
OD, FAAO
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Medical optometry and retina leader (Chief of Optometry, Sepulveda VA) who brings diabetic eye disease, AMD and imaging expertise.
Dr. Steven Ferrucci
OD, FAAO, FORS
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Retina-focused primary care clinician in an MD/OD private practice who brings practical diabetic retinopathy and AMD protocols.
Dr. Jeffry D. Gerson
OD, FAAO, FORS
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Contact lens, ocular allergy and therapeutics researcher with 200+ publications who brings deep clinical-science credibility.
Dr. Milton M. Hom
OD, FAAO, FACAAI
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Dry eye, ocular surface and presbyopia specialist and national speaker who brings emerging-treatment perspective.
Dr. Cecelia Koetting
OD, FAAO, DipABO
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Pacific University professor who brings ocular disease and pharmacology education and clinical teaching experience.
Dr. Blair Lonsberry
MS, OD, MEd, FAAO
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Medical retina specialist at Charles Retina Institute who brings AMD, retinal imaging and genetic testing insight.
Dr. Mohammad Rafieetary
OD, FAAO, FORS, Dipl.ABO
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Glaucoma service director at Nova Southeastern University who brings ocular pharmacology, residency training and AI-in-glaucoma research.
Dr. Jessica Steen
OD, FAAO, Dipl.ABO
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Life sciences business development executive who brings commercialization strategy and industry partnerships.
Joe Boyd
Strategic Advisor
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Eye care marketing and growth strategist who brings brand, communications and program-building experience.
Sharon Burkart
Marketing Strategist
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Timing Matters
Why Partner With VOS Now?
You get white-glove service with zero administrative burden, maximizing your ROI on expert engagement.
Advisor availability is limited.
Early engagement lets you shape the year's dialogue in optometry.
Be part of first-mover conversations that influence adoption curves.
Frequently Asked Questions
Answers Before You Reach Out
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Who should partner with VOS?
VOS works with companies developing diagnostics, therapeutics, devices, and digital health solutions in eye care — ideal partners are preparing for product launch, refining positioning, or seeking early clinical validation.
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How are advisors selected?
Advisors are nationally recognized optometric leaders chosen for their clinical excellence, thought leadership, and breadth across private practice, subspecialty, referral center, and academic settings.
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What does an advisory engagement look like?
A structured 2-hour dedicated forum with your company — preceded by 1–2 hours of advisor pre-work — delivering targeted, actionable feedback with no competing agendas.
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How long does a typical engagement take?
Once objectives are aligned, sessions are scheduled to optimize advisor attendance and focus. Virtual forums can typically be coordinated faster than in-person boards.
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Do you support pre-launch or post-launch products?
Both. Whether you are validating a concept, refining positioning, or preparing for launch, VOS coordinates advisory sessions that deliver meaningful clinical insight at any stage.
Advancing optometric leadership through structured advisory engagement and market-shaping dialogue.
© 2026 Vanguard Optometric Society. All rights reserved.